Fabiola (Faby) Torres
Chief Marketing Officer, SVP, Energy
Fabiola Torres has led some of the most iconic brands of our time including Nike, Apple (Beats by Dre), and now PepsiCo.
Torres joined PepsiCo in April 2020 immediately following the $3.85 billion acquisition of Rockstar Energy Drink. As CMO, SVP Energy Category, at PepsiCo she oversees a portfolio that also includes the new product Mtn Dew RISE.
PepsiCo hired Torres for her proven ability to drive executional excellence by putting the consumer first and for her experience creating innovative digital consumer engagements with a holistic understanding of the brand and business. Six months into her new role, she quickly drove change in the midst of a pandemic managing an upcoming brand relaunch for Rockstar Energy with a marketing budget of 120MM and a new product launch for PepsiCo’s Energy portfolio in the spring of 2021.
As a manager, Torres is well-respected for leading with courage, empathy and care. At PepsiCo, she oversees a team of 80 people for both brands, and firmly believes that you can succeed best and quickest by helping others to succeed.
An accomplished multicultural marketer, at Nike, Torres developed disruptive creative points and defined a brand voice in Mexico, Latin America and the Hispanic community in LA. This resulted in record setting campaigns for initiatives like Nike’s Air Max Day, Nike Women’s Marathon and the Nike Vault that generated over 100MM social media impressions, the largest to date of any brand campaign.
Torres’ work has impacted brands on a global scale. As an integrator and problem solver, she implemented new market approaches and global marketing plans in Latin America, Europe and Asia that resulted in double digit growth for Nike and Apple’s Beats by Dre. One of her proudest achievements includes the Unleashed campaign for Powerbeats Pro that included some of today’s biggest multi-sport athletes generating groundbreaking earned and paid media impressions and impressive growth in the marketplace globally.
A true diversity advocate, Torres was a driving force of Women @ Apple, a leader of the Hispanic community at Nike, a speaker at Girl Boss, and an award recipient of WISE and Trail Blazer for LA84, Speaker for Entertainment, Sports and Tech @ PULSE UCLA 2020.